About FREY
FREY Brand
Better spare parts and solutions for the automotive aftermarket — to become your reliable friend
Our aim is to provide better spare parts and solutions for the automotive aftermarket — to become your reliable friend. We have always provided customers with high-quality products and services, synchronizing with the management system and brand requirements of German spare parts companies. Our products focus on serving the German car system, and our products are sales of major brands, such as Mercedes-Benz, BMW and Land Rover.
FREY History
From a mechanic to a brand owner
A lot has happened since the company was founded in 2004. Our founder, Mr. Zhu Xiaozhong, has grown from a mechanic in a little auto repair shop to a FREY brand owner with over 42,000 square meters of global supply smart distribution centers. FREY parts are available in repair shops in more than 150 countries and regions. Over the past 20+ years, we have continued to grow from a small company run by one person to a medium-sized company with more than 500 people.
Established Xinjiang FREY Trading Co., Ltd.
Create the FREY brand
Established Guangzhou FREY Auto Parts Co., Ltd.
Established FREY Logistics center to realize office logistics—first freight management
Strategic cooperation with Alibaba.com, officially entered the e-commerce platform
Established FREY brand store
Invested in the construction of 30 acres of modern warehouses, introduced SAP systems, and started WMS data warehouse management
Deeply cultivate 17 major markets and sign agency agreements
Construct the FREY Smart Industrial Park, integrating warehousing, logistics, and office facilities
Supply Chain Management
More than 20 years of professional knowledge and experience in procurement, logistics, import and export form the basis of our efficient supply chain management.
Thanks to efficient planning methods and the management and control monitoring of production plants, our business partners benefit from service-oriented, demand-based global logistics of goods. Efficient warehousing logistics is the key to the circulation of goods.
As a result, our headquarters in Guangzhou alone has 40,000 square meters of storage space, accommodating more than 56,000 pallet spaces, 22,000 lower shelf spaces and 1,600 flow shelf spaces, all managed by a fully integrated IT system.
With a fill rate of 95%, we are a flexible and dynamic partner to our customers in 100 countries around the world.
FREY Quality Management
We take great care when designing our products. The materials, workmanship, fit accuracy and durability of our products are just some of the key factors in FREY quality. At every step of the process, from detailed product specifications to initial samples and final products, our quality control procedures are designed to guarantee the proper functionality of the parts.
Long term supplier relationship
The quality of our supply chain and therefore the quality of our products depends on our suppliers. That's why we value long-term, trusting relationships with our partners and consistent product improvements so much.
Quality assurance throughout the entire product life cycle
To maintain the same high level of quality, our technical experts apply targeted analytics to monitor product performance at every stage of the product life cycle. In addition, our products have successfully passed TUV Süd's ISO 9001 quality management system certification.
We also attach great importance to market feedback. It provides valuable information about the quality level of an individual product or an entire product group. Using this feedback, we can make our parts better and make car drivers more satisfied.
FREY Market
Business covers 23 provinces, 5 autonomous regions, 4 municipalities in China mainland, as well as Hong Kong, Macau, and Taiwan.
Overseas outlets provide distribution services in over 110 countries around the world.
Domestic Sales Outlets
Overseas Sales Outlets
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